WHO TO FOLLOW IN FASHION
Our top six social media all-stars in the fashion industry
By Allison Sickert
There are thousands of designers, brands, blogs, editors and personalities in the fashion industry, but some seem to make better use of 140 characters than others. With the popularity of social media outlets like Twitter, Facebook, Instagram and Pinterest, staying on top of fashion industry news is easier than ever. Here are six accounts every fashion lover should follow now:
- While other mags think posting leads to articles is sufficient, Lucky Magazine takes social media to the next level by engaging with their readers on Twitter, where they alert followers of shopping sales and share great office quotes.
- Lauren Santo Domingo, co-founder of Moda Operandi and Vogue contributing editor, is married to a ridiculously wealthy Colombian beer heir so she can afford the over-the-top, luxurious “country homes” she posts on her Pintrest board. We’re a bit jealous, but we’re going to keep living vicariously through her pins.
- Oscar de la Renta may be 79 years old, but he and his public relations team is more innovative with social media than designers half his age. Live-pinning his runway shows and creating a digital inspiration board for people to post photos as inspiration for his future collections are just some of the things his team has pioneered.
- Kate Spade’s social media accounts are just as charming and playful as the brand itself. Their Twitter is often filled with photos of office ice cream parties and candid shots from around New York City. Browse their Pinterest boards and you’ll be inspired to “live colorfully.”
- Aside from sharing need-to-know fashion news and taking us inside chic events like the Met Gala, Refinery 29 is one of our favorite blogs to follow because they also have a local focus. With editors in NYC, L.A., San Fran, D.C., Chicago and Miami, they let you know about all the events, sales, restaurants and shopping happening in your city.
- No editor does social media better than Eva Chen, Teen Vogue beauty editor. She’s present on Twitter, YouTube, Pinterest, Tumblr and Instagram, and she shares everything from delicious macarons and new lipsticks that pass her desk to her travels around the world. She also takes time to answer reader questions about anything from nail polish to career advice.